As more and more Americans tout their fully-vaccinated status via social media pics, our re-emergence into society is possible. But are consumers ready to turn off homebody status?

Surprise! Governor Abbott’s revelations yesterday sent Texas businesses scrambling. Facing the lift of masking requirements and capacity restrictions, companies must answer a tough question: how do we approach these new changes?

Dining on a patio the night the Governor announced the mask mandate lift, I couldn't help peppering our server with questions about how he felt. He wasn't prepared. Yet still gave his authentic views. Mainly that he would continue to wear a mask and agreed the restaurant shouldn't fill to 100%, noting they should keep tables six-feet apart and continue to limit staff schedules to a skeleton crew. This was his view (which we agree with); the restaurant had not issued their guidelines at the time.

We understand people need to get back to work - especially those in the retail and restaurant industries. These small businesses have suffered so much. However, consider placing more importance on employee and client safety. Yes, not wearing a mask would be lovely; however, we simply are not at that point. (I’m not a doctor, obviously. Our cases dropped because of the Winter Storm; it's that simple. Expect rates to go up again, especially with this new (un)mandate.) Ok... I'll step off my soapbox.

As the virus (and the Texas government) moves quickly, businesses must move faster. Don’t worry, you aren’t alone. But you can be the first in innovative pandemic strategy and communications.

So, here’s what to do:

Maddie Profilet, Founder & CEO of Madhouse Media, has been included in Houston Citybook’s Winter 2021 edition. As a part of the THRIVE + INSPIRE series, Profilet is among other prominent Houston business owners – from the IW Marks Jewelers family to the Houston Texans’ President to her friend Dr. Vanessa Barrow aka the Hot Doc in Heels. Each share stories of grit, perseverance, and wit, growing and learning from last year’s struggles.

This is a pivotal time. Brands must take a stand. We can no longer stay neutral. Decision, made.

In fact, “nine out of 10 people actually say that they feel better about a brand when it takes a social or environmental stance,” says Marc Pritchard, Global Brand Officer, Procter & Gamble. “More than half of people are making choices on brands based on shared values and more than half of people from Gen Z all the way to boomers really expect brands to take a stand on societal issues.”

The July 2020 cover story of Swoon Magazine features a glimpse into the lives of Memorial’s remarkable Girl Bosses. Maddie Profilet, Founder and CEO of Madhouse Media, is honored to be among these amazing women.

“By definition, a Girl Boss is someone who has big dreams, and is willing to work hard for them,” says Swoon Magazine, “These are women who are making their dreams come true in the business world, while in many cases raising families and supporting the communities in which they live. They've earned our respect and admiration…”

Today we’d like to introduce you to Maddie Profilet.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.I wholeheartedly believe the Universe only gives you what you can handle. After seven years in the tech-space most recently at cut-throat start-up’s, I had to give the dream of being my own boss a try. So far, everything has fallen into place.

Madhouse Media, my full-service marketing agency, is REAL! Though it took over a decade to come to fruition.

Community involvement is a staple at Madhouse. We want to encourage others to make the world a better place. As a Big Sister with Houston’s Big Brother Big Sister program, Maddie has helped Little Sis Tina and her family for over three years. Her goal was to show Tina the world - until she fell blind. Then Maddie and her family stepped into action to raise funds, offer support, and get her story out there